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The Gentleman’s Shirt Guide for All Occasions

Posted 15.12.23

Refined, timeless, iconic: our Turnbull & Asser shirt has been a classic for over a century. Drenched in heritage and time-honoured techniques, each style is still handmade in the traditional way by skilled craftspeople in our factory just outside Gloucester, England, proudly showcasing our British identity. The creation process involves up to 33 individual hand-cut pieces of the highest quality cloth and ethically sourced mother-of-pearl buttons, imbuing products with character and purpose. No detail is overlooked, as evidenced by the non-fused collar, single-piece yokes and pentagonal reinforced gussets that require the artisan's sharp eye and dexterity to complete.

Anchored in the past yet looking firmly to the future, the codes of men's shirting continue to subtly change and evolve in response to today's dynamic lifestyles – an essence we’ve captured in all our shirt designs. From the classic Mayfair silhouette to the more contemporary Richmond cuts, without forgetting the effortlessly chic Piccadilly fit, explore our go-to shirts that meet the real needs of stylish modern gents.

Explore Our Shirt Collection

Timeless & Classic: Mayfair Shirt

No matter how much dress codes fluctuate, our Mayfair shirt remains at the forefront of the work wardrobe. The original T&A style – tailored to our regular fit and detailed with our signature three-button cuffs and non-fused T&A collar – it's the perfect example of ageless design and brings out the gentleman in any man. Named after one of London's oldest and most elegant neighbourhoods, the Mayfair shirt works equally well as part of smart office attire, paired with a suitably refined knit and our Barrington Blazer, as well as with more sophisticated, formal ensembles, held together with a silk tie. In fact, the T&A collar has been designed specifically to ensure an impeccable shape beneath a classic knot, proving that flawless precision is always in fashion.


Shop Mayfair

Modern Elegance: Chelsea Shirt

The middle ground on the smart-casual spectrum: the Chelsea shirt means business while loosening up a little. Defined by its regular fit, open T&A collar and three-button cuffs, it's sharp without being stuffy. Versatile and easy to dress up or down as your diary dictates, it will effortlessly take you from an after-hours business meeting to a weeknight dinner in London's glamorous yet charmingly informal Chelsea district. Unless it's a highly formal affair, forgo classic neckwear in favour of a soft silk ascot tie and a blazer, or opt for a richly toned knit and our timeless James Trousers. As always, it's the details that make a difference – note the T&A open collar, expertly cut and sewn to ensure a faultless aesthetic.


Shop Chelsea

Tailored Fit: Belgravia Shirt

If you desire a closer, form-fitting silhouette, consider our tailored Belgravia fit shirt. Where form meets style, it is characterised by its slim fit, which is constructed to be worn nicely under a smoking jacket or blazer for formal attires. The Belgravia shirt is available in classic cotton and cashmerello and can be paired with a navy suit and tie for a smart ensemble all year round. The Belgravia is usually finished with a sharp Kent collar and a 3-button cuff for the ultimate measure of elegance.  

Shop Belgravia

Off Duty, On Point: Richmond Shirt

Turnbull's signature approach to downtime dressing. Our Richmond shirt is suited for leisurely days spent exploring the outskirts of the city and quick getaways to the English countryside. The Weekend Fit features straighter side seams and a shorter body length – leave it untucked for an effortless appearance. Notice the subtle details that make it truly unique: the revised button placement and wider top stitch on the shirt placket. Styling-wise, you can't go wrong with our James Trousers for a polished yet effortless look, or dress down even further with a pair of Chinos, the Ribbed Cashmere Ainsley Cardigan and Remy Chore Jacket.


Shop Richmond

Holiday Mode: Piccadilly Shirt

Don't let your sartorial standards slip just because you're in vacation mode: enter the Piccadilly shirt. Here, our Holiday Fit is enhanced by an open collar, one-button cuffs and a duo of buttoned chest pockets, giving it a contemporary flair. Informal while embodying British sophistication – all that you've come to expect from Turnbull & Asser. Whether strolling around London's Jermyn Street or enjoying the cultural attractions of Piccadilly, it's never been easier to find that sweet spot between comfort and style. Pair yours with dark denim on breezy evenings or tailored shorts when the temperatures rise.


Shop Piccadilly

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