TRUE BESPOKE

Few pleasures rival the feeling of slipping into a freshly laundered shirt, cut and crafted exclusively for you. Measured with precision and tailored from the finest and exclusive fabrics by our experienced bespoke team, each bespoke creation is a singular masterpiece—made to be worn, cherished, and last a lifetime. Our dedicated artisans provide exemplary service at both our London and New York locations, guiding you through an unparalleled bespoke journey with meticulous attention to every detail.

TAILORED TO YOU

With over a thousand fabrics, a wealth of collar and cuff styles, and a choice of monogram designs and linings, the possibilities are yours to shape. Whether you favour understated refinement or a statement of individuality, every detail is considered, ensuring a shirt that is catered to your precise needs.
Visit our Bespoke Shop Explore our Bespoke Fabrics

Step 01

THE MEASUREMENTS

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THE MEASUREMENTS

Eighteen precise measurements, each carefully considered—accounting for posture, proportion, and any personal preferences—to ensure a fit that is uniquely yours.

Step 02

YOUR SPECIFICATION

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Your Specification

A bespoke shirt is more than a perfect fit—it is an expression of individuality and a timeless treasure. With every detail considered, from fabric to finishing touches, you shape the design to your exact vision, creating an heirloom-quality garment unlike any other. Here, we record your preferences, ensuring each creation is a singular masterpiece.

Step 03

CUTTING THE PATTERN

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CUTTING THE PATTERN

Your measurements are transformed into a paper pattern—your personal blueprint. Our on-site pattern cutters apply decades of expertise to translate your unique proportions into this precise template, capturing every nuance of your form with masterful skill. This is then expertly digitised in our Gloucester workshop, ensuring absolute precision in every cut and contour.

Step 04

CRAFTING YOUR SHIRT

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CRAFTING YOUR SHIRT

With artisanal expertise, our experienced seamstresses masterfully cut your chosen cloth by hand, marking each special request with precision—be it a minutely shortened sleeve or other refined detail. They then employ hand-worked sewing machines to unite the elements of your shirt, creating seams of exceptional strength while ensuring impeccable accuracy in every stitch.

Step 05

THE FITTINGS

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THE FITTINGS

True precision takes time and thoughtful refinement. For first-time commissions, we request a minimum order of four shirts, allowing us to create your sample masterpiece. Once crafted, we invite you to wear and launder this sample three times—a crucial process that allows the fabric to reveal its natural character and settle to its true form. Only then do our artisans make the final, meticulous adjustments to your pattern, ensuring each subsequent shirt achieves that rare harmony of comfort and elegance—a flawless fit that is exclusively, definitively yours.

BY ROYAL APPOINTMENT: CRAFTSMANSHIP OF DISTINCTION

A longstanding patron of Turnbull & Asser, His Majesty King Charles III first granted us a Royal Warrant as Prince of Wales in 1980. In 2013, he visited our Gloucester workshop, taking a turn at the sewing machines himself. 

We are honoured to hold His Majesty King Charles III's Royal Warrant in 2024—a prestigious recognition that celebrates our unwavering commitment to exceptional quality and craftsmanship. This distinguished appointment affirms our dedication to British manufacturing excellence, sustainable practices, and the exacting standards worthy of serving the royal household. Each garment we create embodies the superior artisanship and meticulous attention to detail that have earned us the privilege to craft for His Majesty.

VISIT US FOR A CONSULTATION

While we welcome spontaneous visits, we invite you to reserve a private bespoke consultation to ensure our undivided attention and a truly personalised experience. Allow us to set aside time exclusively for you, where our bespoke specialist will guide you through our curated collection of finest fabrics and distinctive design elements. For those wishing to bestow an extraordinary gift, consider the timeless pleasure of a bespoke experience. We would be honoured to arrange a beautifully presented, personalised invitation through our Bespoke stores.

London

  • 23 BURY STREET

    The bespoke location on Bury Street is a short hop from our flagship store on Jermyn Street, home to Royal Warrant holder James Cook.

    Telephone: +44 (0)20 7808 3000

    Book an appointment

New York