Black and white sketch of cats with a tan box in the center displaying the logos and text: Turnbull & Asser + Daniel and By appointment to HM King Charles III Shirtmakers.
Wildlife campaigner, artist and mental health activist, Daniel Perkin, strives to create and inspire global, environmental and societal change through art. Turnbull & Asser proudly partner with Daniel to create a series of three limited-edition pocket squares, featuring hand-drawn depictions of some of Britain’s most endangered species.
Split image: left side features a quote from Daniel Perkin about founding his initiative for animal conservation and mental health. Right side shows Daniel Perkin standing next to a tiger drawing signed Daniel.
The three animals featured on these pocket squares are among Britain’s most endangered and overlooked species. Their survival is essential to maintain the biodiversity of UK woodlands.
This partnership is an attempt to use art as a means to raise awareness, and with 20% of profits from each sale being donated to The Wildlife Trusts, also makes a positive contribution to their protection.
Abstract brown scribbles on a pink background are on the left; on the right, three black chairs sit under a framed abstract artwork on a wood wall, with colorful scarves draped over two chairs.
A cream-colored scarf with an orange abstract tree design is spread out on a concrete surface. The name DANIEL appears in orange text in one corner of the scarf.

The Hedgehog

In the 1950s, 36 million hedgehogs roamed Britain, beloved by gardeners for devouring bothersome slugs. By the turn of the century that number had fallen to around 1.5 million, and the drastic decline continues. Collisions with vehicles, increased use of pesticides, and the destruction of natural habitats all contribute to their plummeting numbers; the species needs immediate protection to survive.

The Scottish Wildcat

The Scottish Wildcat was once native to Britain, but is now extinct in England, Wales and Ireland. Hybridisation with feral or house cats, disease and persecution are the three main threats to their survival. Wild Cats were persecuted as predators in the Victorian period, which pushed them out of England, forcing them up into the wilds of north Britain. Today, they remain one of the world’s rarest cats, even more rare than the tiger, with only approximately 400 left living in Scotland.

A square cloth with a blue, sketch-style drawing of a cats face, featuring intense eyes and bold lines, is laid flat on a plain, gray surface.
A pink silk scarf with a dark sketch of a hyenas head on it, lying on a gray concrete surface.

The Pine Marten

Having been extensively hunted for their fur throughout the 19th and early 20th centuries, the Pine Marten is an increasingly rare woodland mammal. This persecution combined with extensive destruction to their habitat in recent decades, has brought them to the edge of extinction. The 3,500 surviving Pine Martens can be found in Scottish Highlands and small pockets of Wales and Northern England.

Friend of Turnbull and writer, Aleks Cvetkovic, sat down with Daniel to discuss his passions, artistic approach, and hopes for this collaboration – read the full interview here. For more information about Daniel, his artwork, and wider creative endeavours, visit his website and follow him on Instagram.
A close-up of a scarf with the name “Daniel” printed on it, alongside a banner reading “Supporting The Wildlife Trusts” with the charitys logo on a textured beige background.

WATCH DANIEL PERKIN ILLUSTRATING THE HEDGEHOG POCKET SQUARE

The image is completely blank with a white background and no visible objects or text.

Having been extensively hunted for their fur throughout the 19th and early 20th centuries, the Pine Marten is an increasingly rare woodland mammal. This persecution combined with extensive destruction to their habitat in recent decades, has brought them to the edge of extinction. The 3,500 surviving Pine Martens can be found in Scottish Highlands and small pockets of Wales and Northern England.

Having been extensively hunted for their fur throughout the 19th and early 20th centuries, the Pine Marten is an increasingly rare woodland mammal. This persecution combined with extensive destruction to their habitat in recent decades, has brought them to the edge of extinction. The 3,500 surviving Pine Martens can be found in Scottish Highlands and small pockets of Wales and Northern England.