Made to Measure

Black and white image of various shirt collars and cuffs displayed vertically on rods, with the text Introducing Made to Measure on the right side against a dark background.

Made to measure

A black and white drawing of a retractable tape measure, with the tape partially unspooled and showing measurements, including “LONDON METRE” written on it.

A natural step up from ready-to-wear, our Made to Measure shirts are made using a standard-sized base pattern, which you can then alter to your own taste and specifications. With thousands of possible combinations, you will be hard-pressed to find the same shirt anywhere else.

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Step 01

The Fittings

Image of scissors

SELECTING YOUR FABRIC

The first step to a perfectly made to measure shirt is the selection of fabric. Choose from hundreds of options in a variety of colours and styles.
A person in a white shirt holds a fabric swatch book open, displaying a checkered pattern fabric sample while another hand lifts a swatch. The background is blurred with stacked shelves. Black and white image.

Step 02

The Body Fit

Image of shirt measurements

BODY FIT AND SLEEVE LENGTH

Now it's time for your measurements—specifically your ideal collar size, general body fit as well as sleeve length.
A man wearing a white dress shirt stands in a clothing store, touching his stomach with both hands. Shelves of folded shirts are visible in the background. The image is in black and white.

Step 03

THE COLLAR & CUFFS

Image of a shirt collar

SELECT COLLAR AND CUFFS

Choose from a selection of five of our most popular collars, including the classic T&A, and find a cuff style in keeping to your personal taste. You can also decide between having a white or solid collar and cuff, and whether you would like a gauntlet button.
A detachable white shirt collar and a matching shirt cuff with three buttons are displayed on a wooden surface.

Step 04

THE FINISHING TOUCHES

Image of a shirt

PERSONALISED EXTRAS

Choose your preferred placket option and pocket preference. Take it a step further with our monogramming service, which allows up to three letter to be embroidered onto your shirt. If you opt for a dress shirt, you will also be able to select between a marcella or pleated bib front (in-store only).
A person in a white dress shirt adjusts their collar, preparing to button or fasten it. The image is in black and white and focuses on their hands and shirt, with their face partially out of frame.

REVIEW YOUR ORDER

Black and white illustration of an antique pocket watch with Roman numerals and a smaller seconds dial at the bottom center. The watch has ornate details and classic styling.

Your Made to Measure shirt will take between three to four weeks to arrive once it has been processed, and can be picked up from our stores or delivered direct to your door.

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