What To Wear To 'The Season'

Posted 06.03.17 - Style

‘The Season’ has come a long way since its peak in the 19th century, when it marked the time when the aristocracy would emerge from wintery hibernation in the country to descend on London for a summer of politics and parties.

The Queen Charlotte’s Ball - the debutante’s launching pad - was considered the highlight; an event so exclusive, it was only open to the privileged few.

Today, The Season, is not about exclusion - it’s about inclusion. A title isn’t the ticket, a ticket is the ticket, and as long as you have one (and you dress appropriately) a summer of socialising awaits.


Racing kicks off the sporting season with the Gold Cup at Cheltenham on 17th March, followed by the Grand National at Aintree on 8th April. Unlike Royal Ascot (20th-24th June) and The Derby at Epsom (3rd June) - where black or grey morning dress, plus top hat, is a prerequisite for race-goers expecting to quaff Bollinger’s finest from the Royal Enclosure or Queen’s Stand respectively - neither Cheltenham nor Aintree have dress codes; collared shirts and blazers are order of the day. Add a tie to that ensemble for racing at Glorious Goodwood (1st-5th August), though if further inspiration is required Edward VII once described it as ‘a garden party with racing attached’.

Edward VII once described Glorious Goodwood as ‘a garden party with racing attached’.

Motor Racing

When it comes to automobiles, we wave goodbye to dress codes. F1 runs from 26th March to late November, and only what’s comfortable is worthy of those open-air stands. The most glamorous race, of course, is the Monaco Grand Prix on 28th May and Turnbull & Asser’s spring/summer ’17 season is inspired by the 1970s rascal drivers of that very race. All aspects of the collection - from the pink check wool and silk Bay blazer, to the dusty hue of the yellow and blue striped cotton shirt - would suit.

Back in the UK, think casual and comfort for The Goodwood Festival of Speed (29th June-2nd July). An outdoor event, with many miles to cover, there’s plenty of walking involved.


From land to sea - or rather, rivers - undergraduates from Oxford and Cambridge have their sights set on 2nd April this year for the Boat Race. If you plan to watch the action live, forget about your wardrobe entirely - your sole focus should be finding a free table in any of the riverside pubs lining the route.

Credit: c/o Henley Royal Regatta

Aficionados of The Henley Royal Regatta (28th June-2nd July) must take an altogether different approach. While ties or cravats with a collared shirt and jacket are not exactly compulsory, no one wants to look like they didn’t get the memo.

Those heading to the Isle of Wight for Cowes Week (29th July-5th August) should be mindful that different events have different dress codes. Pack accordingly.


Wimbledon. Credit: AELTC / Roger Allen

It’s an age-old question: what to wear to Wimbledon (3rd July-16th July)? While spectators sitting on Murray Mound can take a more relaxed approach to their attire, if you’ve managed to secure entry to the Royal Box make sure you wear a jacket and tie, unlike Lewis Hamilton who omitted these vital items only to be turned away. For all other seats, it’s cotton trousers and collared shirts - in colours that hide the inevitable strawberry stains.


Is there anything more quintessentially British than attending an event that requires you to don formal eveningwear for a picnic? Glyndebourne Opera Season runs from 20th May until 27th August, and those wishing to see Richard Farnes conduct Verdi's La Traviata should pack their black bow ties - and an umbrella - while ensuring to bring a posher picnic than your neighbour.

Is there anything more quintessentially British than attending an event that requires you to don formal eveningwear for a picnic?

The BBC Proms in London run from 14th July until 10th September has no dress code - or provisions for picnicking - but underdressing for the splendour of the Royal Albert Hall would feel wrong to a gentleman. Turnbull & Asser collars, at the very least.


There is only one flower show and that’s Chelsea - ask any respectable horticulturalist. Running from 23rd to 27th May, the weather is anyone’s guess and you may find yourself shivering in a mac on Tuesday, but perspiring in a shirt by Wednesday. Whatever happens, don’t forget your shades as 'the streaming eyes of the hay fever sufferer' is not a good look, rain or shine. T&A’s exclusive LARKE Optics’ Roark styles are made in London and will add an element of cool to your botanical browsing.

Chelsea Flower Show. Credit: RHS/Sarah Cuttle


Anything goes at the Royal Academy Summer Exhibition (13th June-20th August), now in its 249th year. Steer clear of wearing anything outlandish if you do not wish to be mistaken for a conceptual work of art. The same doesn’t apply to the Venice Biennale (from 13th May); ‘Viva Arte Viva’ is curator Christine Macel’s theme this year, and one could argue that’s very much open to interpretation.

Top image: Goodwood Racing. Copyright Steve Stringer.

Edwina Langley Freelance journalist and editor who writes for the Evening Standard and AnOther Magazine

Items Mentioned in this Article

  • Navy and Blue Spot Silk Ascot Tie

    Navy and Blue Spot Silk Ascot Tie

Other Articles You May Enjoy

  • The Gentleman Spies by Mr. Andrew Mashanov

    24.02.18 - Style

    The Gentleman Spies by Mr. Andrew Mashanov

    Centred on the Turnbull & Asser shirt, the who’s who of Gentleman Spies get illustrated in the latest series by Mr. Andrew Mashanov.

    Read more
  • Turnbull & Asser at Bridelux Atelier Show

    23.02.18 - Style

    Turnbull & Asser at Bridelux Atelier Show

    Win a pair of tickets to the Bridelux Atelier Show on 9th and 10th March, at Rosewood London.

    Read more
  • A T&A Guide to Valentine’s Day

    02.02.18 - Culture

    A T&A Guide to Valentine’s Day

    Whether it’s a first date, or an evening with your partner of many years, Valentine’s Day is a chance to show your significant other just how significant they are.

    Read more

to top

Change Currency

You can change from shopping in Pounds Sterling (£) to Euros (€)

This may change the products that are available.

Yes, change to Euros Close

subscribe to our

Stay informed of upcoming product releases, events, and receive special promotions.

Not right now Don't ask me next time